Madurai District Launches Digital Initiative for Dairy Farming Transparency

By Rohan Iyer•5 October 2026• 1 min read

The Madurai District Collector has launched a digital initiative to monitor milk procurement, introducing automated WhatsApp updates and printed slips for Primary Cooperative Milk Producers' Societies. The system aims to enhance traceability and ensure clear operations, guaranteeing quality-based enhanced procurement prices reach farmers directly. The initiative is part of a pilot project by the district administration and Aavin, covering 629 societies and 141,000 litres of milk daily.

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Source: thehindu.com

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